The seminar will be divided into three sections:

Master Your Lighting - Master Your Market

David will present an intensive session on creative lighting and exciting composition. Considered by many to be a "master of lighting", David will demonstrate just how easily and quickly you can light your images beautifully and dramatically, making them stand out from the crowd. Watch how he uses on-camera flash, off-camera flash, filtered flash, bounce flash, and many other lighting techniques to create images that really rise above the crowd in a wedding market that has been diluted with so much flat, one dimensional photography.

Don't shoot weddings - no problem. David's techniques work equally well for the portrait and senior photographer seeking to differentiate their creative look and style from the "rest of the pack."

In This Lighting and Photography Segment David Will Show You:

• 32 ways to make the best use of your on-camera and off-camera flash for creative and dramatic effects;
• Composition - the secret ingredient of a great photograph; lens selection and camera settings for the best possible results with your gear;
• How to get the best results out of the new ISO cameras;
• And lastly, how the new video capabilities of these new cameras can transform your product offerings.

"Magic Bullet" Techniques to Make Your Production Headaches Disappear

Are you tired of hearing the term "workflow-this" and "workflow-that" everywhere? Well, it's about time we move beyond mundane digital production processes and open our eyes to new, streamlined methods of running our digital studios efficiently, effectively, and profitably. David will be discussing 5 major software "Magic Bullets" in the course of his presentation.

• Lightroom 2.0 - 5 Wedding/Portrait specific techniques guaranteed to shorten your time at the computer and make your images sing.
• How to use other software "magic bullets" to add pizzazz to your wedding/portrait images and make digital workflow nearly effortless, highly efficient, and fun.
• David will discuss and demonstrate one today's software best kept secrets. He will show you how to design an album with only one mouse click and then "fine-tune" it to perfection with only a few more clicks.
• He will discuss album design - good and bad, but concentrating mostly on how to make your albums become a reflection of your studio's identity.

Making Your Business More Profitable

Whether you are a seasoned pro, or part time professional, or just getting started in your business, David will point you to creative, profit building strategies for growing your business. Digital has changed the rules for many photographers. David will discuss and suggest how "digital" opens doors to new possibilities for all of us wanting to grow our business.

He will share with you his very successful marketing strategies that have enabled his studio to reach the best clients in his market and deliver his highly profitable and most beautiful products ever.

David's discussion will include 20 new products and solid marketing ideas to increase your sales using today's digital technologies. These products and marketing ideas are targeted to today's customers and work for any photographer - aspiring pro to seasoned professional - and will add substantially to your bottom line.

This is a lecture-style class, camera equipment is not required.